The growth of use of devices such as the iPhone, iPad and Android devices in recent years has been immense.
Some of our clients are now experiencing upwards of 20% of users of their websites using mobile devices.
Which ever way you look at it, and for pretty much every industry on the planet, you need to be thinking about how to make the best use of this ever expanding phenomenon.
We have been working with Google over the last few years to refine our Mobile Marketing and Advertising offering for our clients.
Typical campaigns can include very specifically targeted audiences in very specific geographic regions, for example; a tourism accommodation provider can make sure that only people in a particular town, city or region see their Ads which drastically increases conversion rate as it excludes traffic from areas of the country that are less likely to book.
With the very exact nature of location targeting, we can show your Ads to people in a very tightly focussed area, for example; a restaurant could ensure that only people on mobile devices who are within 10 miles of the restaurant see their ads and can get found for some very general key phrases.
Google introduced “Click to Call” functionality to Adverts in 2010 allowing your customers to connect quickly and efficiently over the phone, they simply search for you or your services, see your Advert with your telephone number on it, click the number and then call you!
If you think that mobile advertising isn’t for you, think again, take a look at your Google Analytics account and check out the number of people who are looking at your site now via a mobile device, you may well be surprised!
We can help you develop a mobile advertising strategy and build, manage and maintain your campaigns for you to give you the edge on your competition and help you make it easier for the millions of mobile users out there.
For more information, please call us on 0845 2581070 or email firstname.lastname@example.org