Flexible expertise when you need it

Not every organisation needs another agency or a permanent hire.

Sometimes you need an experienced specialist who can join an existing team, understand the problem quickly and get on with the work.

Niddocks provides hands-on technical and analytical support across tracking, measurement, consent and conversion data. We can work directly with your marketing, development and analytics teams, alongside your existing agencies, or independently take ownership of a defined piece of work.

Contract Support

Bring senior tracking and analytics expertise into your team for a fixed period or ongoing engagement.

Suitable for organisations that need additional capability, project resource or specialist knowledge without making a permanent hire.

Project Work

Clearly scoped technical projects with defined objectives and deliverables.

From rebuilding a GTM implementation or improving a data layer to implementing server-side tracking, GA4 ecommerce measurement or Consent Mode.

Ad-hoc Specialist Support

Sometimes you simply need an expert to investigate a problem.

We can troubleshoot tracking discrepancies, audit implementations, diagnose data quality problems or provide technical guidance on an hourly or short-term basis.

Specialist Services

Google Tag Manager

Design, implementation, auditing and troubleshooting of client-side and server-side Google Tag Manager environments.

From cleaning up inherited containers to designing structured data layers and complex event tracking.

Analytics

GA4 implementation, configuration, ecommerce measurement, attribution and data quality.

We help businesses understand what analytics is actually telling them — and identify when it isn’t telling them the truth.

Shopify

Specialist tracking and measurement for Shopify and Shopify Plus, including checkout tracking, custom pixels, data layers, GA4, Google Ads and third-party marketing platforms.

Consent Management

Practical implementation of consent management platforms and Google Consent Mode, balancing privacy requirements with the measurement needs of analytics and advertising platforms.

Conversion Data & Signal Optimisation

Improve the quality and resilience of the conversion data supplied to advertising and analytics platforms.

This can include enhanced conversions, first-party data, server-side GTM, conversion APIs and diagnosing gaps between platforms.

When specialist support makes sense

You may already have developers, marketers, analysts and agencies involved. The problem is often not a lack of people — it is that tracking sits somewhere between all of them.

Niddocks can step into that gap.

We regularly help when:

– GA4, advertising platforms and backend systems exhibit significant discrepancies

– a GTM or GA4 implementation has become difficult to maintain

– an existing implementation needs auditing before further development

– a new website, platform or checkout requires a reliable tracking specification

– the data layer needs designing or extending

– consent requirements are interfering with measurement

– server-side tracking needs implementing or troubleshooting

– advertising platforms are receiving incomplete conversion signals

– an agency needs additional technical analytics expertise

– an internal team needs experienced short-term resource

– nobody is quite sure who owns the tracking

– The objective isn’t simply to add more tags, it is to create a measurement setup that is understandable, maintainable and effective.

Hands-on technical experience

Niddocks has been working with digital businesses since 2003.

Our work sits at the intersection of marketing, analytics and technology, providing the technical understanding required to connect websites, ecommerce platforms, CRMs, offline environments, analytics systems and advertising platforms.

Current specialist areas include:
Google Tag Manager • Server-side GTM • GA4 • Data Layers • Google Consent Mode • CMP Integration • Shopify • CRMs • Enhanced Conversions • Conversion APIs • Attribution • Marketing Measurement • Data Quality • Technical Troubleshooting

We are equally comfortable discussing campaign measurement with a marketing team, investigating events in a browser, working through a data layer with developers or explaining the resulting numbers to stakeholders.

Work directly with an experienced specialist

Niddocks is deliberately small.

You work directly with an experienced consultant rather than having the project sold by one person and delivered by someone else.

That makes us particularly well suited to organisations and agencies that need someone who can become productive quickly, work independently and collaborate with existing teams.

Engagements can be:

– Contract
   Embedded specialist support for a defined period.
– Project-based
   A defined scope, deliverables and outcome.
– Ad-hoc
   Hourly support, troubleshooting, advice or smaller pieces of technical work.

Remote engagements are available for UK and international clients.

Need help with tracking, analytics or conversion data?

If you have a defined project, need additional specialist resource or simply have a tracking problem you can’t get to the bottom of, get in touch.

Tell us what you’re trying to achieve, what isn’t working, or where you need additional expertise and we can discuss the most appropriate way to help.