Know-How for Hotels

Build your own online marketing expertise, take back control from online travel agents, and fill your rooms – at a price that suits you.

For many hotels, the internet is a double-edged sword. Online Travel Agents (OTAs) and Third Party Intermediaries (TPIs) dominate bookings, and offer a fast, easy way to fill rooms… but at what cost?

With steep markups and intense pressure to discount room rates, booking websites can really squeeze hotel profit margins – but hotel marketers often lack the knowledge, the time or even just the confidence to try online marketing for themselves.

We’ve designed Know-How for Hotels to show you just how easy it is to take control, and start attracting online bookings of your own:

• Nobody knows your hotel better, so tailor your online marketing and find your perfect customer
• Use mobile marketing to grab profitable, last-minute bookings
• Become an expert in online booking tracking, and focus on the most profitable web users
• Target your time and budget where they will make the biggest difference to business
• Keep up to date with best practice as important features change
• Compare notes with likeminded peers in the Know-How community
• Provide clarity and continuity across your whole team, from an owner-manager to a brand new marketing recruit

Know-How for Hotels gives you resources to use at a pace that suits you – and unlimited expert advice every step of the way:

• “How to” guides, taking a down-to-earth approach to proven online marketing techniques
• Step-by-step video instructions on hotel-relevant topics, to review as often as you want
• Live online webinars introducing you to important new features and seasonal trends
• Technical documentation to keep your web developer up to date with latest best practice
• Free membership of Food & Beverage service for hotels with a restaurant, cafe or bar
• Prompt, friendly answers from experienced Google Partners, to as many online marketing questions as you like

Whether you’re simply improving on your existing arrangements, or taking back control and beating the OTAs at their own game, all it takes is a little Know-How. And with a simple, rolling monthly subscription and no minimum term, there’s no risk in trying it for yourself.

£100+VAT per month