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Google AdWords Advanced Search Advertising course

Learn more about search advertising with Google AdWords with this advanced workshop and gain the knowledge required to prepare for the Google AdWords Search Advertising Advanced exam that can form part of an official Google Qualification. This day includes:-

  • Ad formats and best practices
  • Keyword targeting methods
  • Language and Location targeting
  • Ad Extensions
  • Bidding strategies
  • Policies and Ad Quality
  • AdWords Editor
  • Performance monitoring and conversino tracking
  • Reporting
  • Optimising campaigns
  • Conversion optimisation
  • Managing multiple accounts and the AdWords MCC
  • AdWords API

The Google AdWords Advanced Search Advertising exam can be taken on completion of this course and will count towards Google AdWords Qualified status. Before taking the exam, we strongly recommend that you familiarise yourself with the AdWords system in your own time, set up and manage an account and read through Google’s classroom material to increase the chances of you passing the exam first time.

More dates coming soon

To book, please call 0845 2581070 or email