We specialise in Google Tag Manager and Google Analytics, with a particular focus on the e-commerce and tourism sectors.
From implementation and troubleshooting to audits and measurement planning, we help businesses collect accurate, useful data that supports better decisions.
Established in 2003, Niddocks has worked with organisations across a wide variety of sectors, technologies and business models.
As a small company, we provide a personal service with clear communication and direct access to the people carrying out the work.
We take a careful, considered approach to every project, looking beyond whether tracking simply works to ensure the information is meaningful and dependable.
Whether working with an independent business or a larger organisation, every client receives the same attention, practical advice and level of care.
Niddocks is run by Rob and Andrea, whose journey began in Newark, Nottinghamshire, before taking them south to Cornwall and, more recently, north to the Scottish Highlands. The business was established in 2003 and has evolved considerably over the years, while remaining true to its roots as a small, independent company built around experience, personal service and a genuine interest in helping organisations succeed.
Today, we live and work in the Highlands while supporting clients and organisations throughout the UK and around the world. Modern technology allows us to collaborate easily across borders, combining international reach with the personal, attentive approach of a small consultancy.
Life in the Highlands also plays an important part in how we work. When we are not immersed in analytics and tag management, we enjoy boating, fishing, foraging and walking our dogs. The surrounding peace, space and tranquillity provide the perfect environment for relaxed working, clear thinking and giving every project the care and consideration it deserves.